Content has always been king (of course I’d think that; I’m a writer). Today, it’s one of the best — and relatively low-cost — ways to make your business shine. Great content helps you grow your brand, foster trust with your prospects or customers, and shorten the sales cycle.
Contact me for before-and-afters, a client list, references and additional samples.
RECENT SMALL BUSINESS ARTICLES
- NEW: 4 Amazing Young Entrepreneurs (link)
- NEW: How to: Use a Swipe File to Revitalize Your Content Strategy (link)
- NEW: What We Know So Far About ACOs
- NEW: How Reform Can Help Executives Foster a More Stable Relationship With Physicians
- For Executive Street blog: 5 Ways to Leverage LinkedIn to Grow Your Business in 2012 (link)
- On Fox Small Business: 5 Questions to Ask Before Starting a Business With Your Spouse (link)
- For ForbesWoman: How Women Can Harness Their Power to Shape the Future of Work (link)
- For Vistage: Peter Ganahl: Exemplifying Passionate Leadership (link)
SAMPLE SMALL BUSINESS WHITE PAPER
- “Meet the Young Entrepreneur Council” cover feature (Please email for .PDF download or clip)
- DJ Loli in Cabo (.pdf)
- Trailer Park Shutters Doors for Good (.pdf)
- Aboard the Tropicat (.pdf)
SMALL BUSINESS, EDUCATION & CAREER ARTICLES
- The Missing 98%: How to Become an Execution Expert - “If you’re not growing, you’re dying.”
- Time to Schedule Your First “Pessimistic Monday” Morning? – “When pessimism has an appropriate place and time on the calendar, your pessimists get to air their grievances, and then focus on solutions for the rest of the week. No more complaints or bottleneck midweek or during a deadline. And no more surprises for you.”
- 5 Principles of Successful Business in the Transformation Decade – “User-generated content is now king. In other words, if you put video on your website, make sure it features your customers talking to future customers—not you talking at them.”
- Anya Kamenetz on Higher Ed’s Overdue Makeover - “DIY U doesn’t deal just with issues of cost and access, it raises questions about the nature of education – after all, as Kamenetz notes in her introduction, the university is older than modernity itself.”
- Dump the PJs: To Do List for the Unemployed – “Who wants to network when you could be in your bed, face ablaze with the glare from your laptop, eating cereal with your hands? Exactly: the kind of people who are already employed.”
- Start Building Credit Now – “The most critical factor affecting your ability to live on your own after college is not your paycheck. It is not your major, and it is definitely not your wardrobe. It’s your credit.”
- Startups: The Good, the Bad, and the Shady – “You can’t be lazy and you can’t rest on your laurels. Startups need people to contribute, move, change, and influence. If you’re dispassionate, you don’t believe in the company, or you like to grab some shut-eye in your cubicle, good luck at a startup.”
- Drinking the GenJuice – “With all the negativity about this generation’s lack of work ethic (which even this writer has contributed to on a few occasions), it’s incredibly uplifting to think a company this young and dynamic is taking to the streets on one premise: that there are plenty of brilliant 20-somethings out there, and they’re looking to connect with each other, share knowledge, and start big, amazing things together.”
GUEST BLOG POSTS & PERSONAL ESSAYS
- Home is a Fried Tortilla – “I only had about three pans, no real counter top, two knives, and a cheap salt shaker, but in that absurdly miniaturized New York City kitchen I invented nearly all of the dishes that now characterize our weeknight dinners…two displaced people managed to create a weekly menu that mixed love, homesickness, and a passion for onions (yes, onions).”
- Shut Up and Ride – “For the first time, there was no one to please but myself. No curfew. No exam. Just the endless possibility of the present tense.”
- How to Change Your Life By Changing Your Mindset – “When I found myself, at 23 years of age, transplanted from New York City to a small town on the coast of Mexico, I made a lot of mistakes very fast: I spent too much money, spoke too much English, and didn’t eat enough street food.”
My own publication credits include ForbesWoman, Vistage.com, the Vistage Buzz Blog, The Cubby Missalette, The Gringo Gazette, Cabo Noche, Hollins University’s literary journal, The Gallatin Review, AmpCamp, Real Zest (realzest.com), GenJuice.com, iGrad.com, The Independent Press, and San Diego Writer’s, Ink (SDWI) 2011 Anthology, to name a few. I’m a proud member (and now Executive Editor) of the Young Entrepreneur Council and have been named one of the 100 Top International Copywriters & Content Bloggers.
More importantly, I’ve helped people like YOU grow their presence around the web by ghostwriting blog posts and crafting compelling articles for major media outlets. Most of these are bound by confidentiality agreements, so I don’t post them here. Ask me for samples or references.